The Origin of Real Mad Honey

The Origin of Real Mad Honey

How Real Mad Honey began: sparked by a VICE documentary and fuelled by research trips to Nepal and Turkey. Our brand story and what drives it today.
By: Eoin villarin
01 May, 2026

The Research

Real Mad Honey originated from curiosity about mad honey. This interest was sparked after watching a VICE documentary. During research in Nepal and Turkey, the creators of Real Mad Honey learned how mad honey is made and harvested in both countries.

The absence of 100% natural mad honey on the market only fueled the desire to launch a 100% natural mad honey. This interest led them to a Turkish beekeeper.

Table of Contents

How It Is Made

First, the bees collect nectar from the flowers of rhododendron plants. These plants contain grayanotoxins, substances that give the honey its characteristic properties.

Next, the bees store the nectar in the beehive. During this process, the grayanotoxins from the rhododendron plants are transferred to the honey. Once the nectar is processed into mad honey, the beekeeper harvests the mad honey from the beehive and then processes it into honey.

What is special about this mad honey is that it contains naturally occurring grayanotoxins from rhododendron nectar. Every batch is tested by an independent laboratory for its grayanotoxin content.